39concept is a family-owned local brand based in Minsk.

We are a mom and a daughter. The older one of us creates the knitted garments and the younger one creates the content for them. This means that all the knitted items you see are created by the hands of one person and meet the high standards of a perfectionist craftsman.


Our brand philosophy is to strive to create products that not only meet the highest quality standards, but also embody the values of sustainability, individuality and aesthetics.

We believe that everyone is unique and deserves to wear something special that reflects their individuality.
Our idea is based on the principles of responsible production and the use of natural materials. We strive to minimize our impact on the environment by making products that are durable and as sustainable as possible.

Our brand and you are a story of courage embodied in modern knitted clothing.
We are proud that our products are created in Belarus using environmentally friendly materials and support the idea of upcycling.